We are reshaping the digital gift card industry

YAY Moments is a global provider of digital gift card expertise and technology

Our mission is to help people appreciate each other, build relationships and strengthen friendships. Heartfelt appreciation lifts people up, makes them feel valuable, and enables them to be their best selves.

Our values

Authentic

We want to help people nurture genuine, authentic and personal relationships.

As a company, we strive for authenticity in our relationship with customers and employees.

Transparent

We design our products to be simple and easy to understand, with no hidden gotchas.

We make product decisions with the best interest of our users at heart.

Sustainable

Our goal is to leave the planet better than we found it.

We don’t offer any physical products — they just end up as waste.

Milestones

Dec 16, 2019

YAY Moments goes live

The very first version of the platform is launched
Jun, 2020

YAY Moments launches the Travel Gift app

A free gift issued for all Icelandic citizens. The donation was part of the effort to support Icelandic tourism following a coronavirus pandemic.
Jun, 2020

YAY Moments onboards 1,100 merchants in days
Sep, 2020

80% adoption in Iceland

80% of all Icelanders are using YAY Moments
Mar, 2021

YAY Moments is the first Icelandic company to join Mastercard Lighthouse

Leading partnership platform in the Nordics & Baltics
Nov, 2021

Workplace integration launched

Receive gifts directly in Workplace from Meta
Oct, 2022

YAY Moments franchise launches in Ireland

In partnership with YAY Europe, YAY Moments launches in Ireland
Nov, 2022

YAY Moments launches to 40 mil. Canadians

In partnership with Everyday People Financial Corp, YAY Moments launches in Canada