We are reshaping the digital gift card industry
YAY Moments is a global provider of digital gift card expertise and technology
Our mission is to help people appreciate each other, build relationships and strengthen friendships. Heartfelt appreciation lifts people up, makes them feel valuable, and enables them to be their best selves.
Our values
Authentic
We want to help people nurture genuine, authentic and personal relationships.
As a company, we strive for authenticity in our relationship with customers and employees.
Transparent
We design our products to be simple and easy to understand, with no hidden gotchas.
We make product decisions with the best interest of our users at heart.
Sustainable
Our goal is to leave the planet better than we found it.
We don’t offer any physical products — they just end up as waste.
Milestones
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Dec 16, 2019
YAY Moments goes live
The very first version of the platform is launched -
Jun, 2020
YAY Moments launches the Travel Gift app
A free gift issued for all Icelandic citizens. The donation was part of the effort to support Icelandic tourism following a coronavirus pandemic. -
Jun, 2020
YAY Moments onboards 1,100 merchants in days
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Sep, 2020
80% adoption in Iceland
80% of all Icelanders are using YAY Moments -
Mar, 2021
YAY Moments is the first Icelandic company to join Mastercard Lighthouse
Leading partnership platform in the Nordics & Baltics -
Nov, 2021
Workplace integration launched
Receive gifts directly in Workplace from Meta -
Oct, 2022
YAY Moments franchise launches in Ireland
In partnership with YAY Europe, YAY Moments launches in Ireland -
Nov, 2022
YAY Moments launches to 40 mil. Canadians
In partnership with Everyday People Financial Corp, YAY Moments launches in Canada
Leadership team

Ari Steinarsson
CEO & Co-founder

Ragnar Árnason
CCO & Co-founder

Erling Gudjohnsen
CTO & Co-founder

Sigríður Inga Svarfdal
CMO